How The Stock Market Works

Once a person reaches their prhyme, their main focus is earning money and only if they have some that exceeds their expenditure do they consider investments. Since many are not aware of details about the stock market, they are hesitant to invest in it. But when they see the amount of one can make by playing with shares, they too get drawn into the game. Timing is the essential factor in this trade and one should know when to invest and when to close the trade and get out. Else they might end up losing more money and getting into debt. XXBR2 And depending on the amount of money one earns on a monthly basis, they will invest some and put away rest in their bank accounts. For those interested in making some extra money, they will look into investing in the stock market and trading in stocks and shares. Stock markets are where people trade on stocks held by companies, which are the public shares owned by the general public. Depending on how well the company is doing the stock prices will either increase or fall. And if the person is investing in these, they will follow the movement and take out their money when the time is right. In order to leverage on one’s earnings there are different investment options available. XXBR2 Some of the other venues for investment are into real estate, which is again volatile and similar to stocks; or fixed deposits which will ensure an assured amount of return upon completion of stipulated duration. Whatever be the investment plan one is interested in, it is better to seek the advice of a financial management consultant or a financial advisor in order to play it safe and end up earning money instead of losing any. Also when deciding to buy shares or invest in stocks, one must gather information about stock market, how it operates and then plunge into it. All these are modes by which one can maximize on the earnings factor and increase their standard of living and enjoy better lifestyle. XXBR2


Real Estate Marketing Ideas

In today’s financial climate, real estate continues to be a strong investment in many areas. When investing in real estate, they say that the three most important things to consider are location, location and location. XXBR2 As mentioned above, location is an important feature in buying real estate, so make sure that you do your research first. XXBR2 For real estate agents, the key to success is to mail to the same farming” area over and over to have your name in front of likely clients enough so that they remember you when it is time to list or buy a home. Summarily, effective real estate marketing technique is the foundation of a good real estate marketing system, which is key to your short, intermediate and long term success. These real estate marketing ideas, anchored by a good real estate marketing listing system, can help supercharge your business and help you achieve the success you deserve. XXBR2 Here’s an example of a real estate marketing technique that mostly all agent and his and her uncle uses: “Offer a No Cost Obligation Competitive Marketing Analysis (CMA) to attract consumers. A real estate agent resume is made up of several marketing pieces all of which are designed to attract new clients. A good real estate marketing flyer will also be attractively designed, neat and devoid of clutter. XXBR2 A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be. Most real estate agents stick with what they know and simply print up the details and send them around by post. Select a a series of real estate post cards to send to the owners in the targeted neighborhood(s). XXBR2 Buyers and sellers need outstanding real estate agents to help them through the process of buying and selling a home. New college grads and other sales professionals seeking a job in the commercial real estate industry should do a thorough job of researching how good their prospective employers’ training program really is. The prospective commercial real estate professional should interview a couple of newer employees at the firm to find out how their training has gone so far. XXBR2 Learn from the professional real estate investor and don’t get caught up in the get rich quick” hype of highly leveraged real estate. Another benefit of doing things from this angle is that you’ll probably find a lot less competition especially in your local market relative to the other side of the fence of traditional real estate investments. Cyclical Nature of Real EstateDownturns in the real estate market can decrease the value of a REIT investment. XXBR2 Being an incredible sales person and entering the real estate market does not guarantee similar sales success. XXBR2


Word Of Mouth Advertising

Anyone that is looking at advertising, marketing or any other campaign form to encourage consumers to contact them is interested in the most believable type of advertising. They need the consumer to know that what they’re saying is real and therefore it should be reason enough to bring that person in. The most powerful method to accomplish it is word of mouth. Why? Trust is the single benefit that comes from word of mouth methods of advertising. XXBR2 Also with word of mouth, studies have shown, people simply believe it. Would you trust your friend? Of course! For this reason, any kind of business can benefit from effective word of mouth advertising. How to you accomplish this? XXBR2 You need to encourage your customers that they have something to talk about. XXBR2 So, as an example, any retail chains have used the method of giving the customer any form of coupon for their next visit and tagging on a second one for their friend. This encourages open communication about the company and draws in the second customer. XXBR2 How can you do this? Look at what types of lures you currently use to draw people in and double that for their friends. Everyone benefits, especially you with word of mouth benefits. XXBR2 An Example Of Good Word Of Mouth XXBR2 Pretty much anyone on the web has heard of Gmail, Google’s powerful email accounts. But did you know that very little money was spent in promoting it? XXBR2 In fact, the single type of advertising used was that of word of mouth. XXBR2 If you were lucky enough to get an account, you were given several other accounts to share with those that you wanted to share with. The key here was the fact that unless you were referred by someone, you couldn’t just open a Gmail account. XXBR2 Pure word of mouth advertising was used. XXBR2 In turn, this created a buzz and if you didn’t have a Gmail account, you wanted to have one. XXBR2 Gmail became one of the most in demand accounts to have, with little to no advertising dollars spent on it. XXBR2 The question is, how can you take this example of word of mouth to the extreme and use it in your own business? XXBR2 Can you give away a service? A reward for referrals? Or even just provide superior service to your clients so in turn you can deliver to them enough to talk to create a buzz? XXBR2 Word of mouth, such as Gmail’s example, is powerful and launches small or large businesses into a new world. XXBR2 If you can use this example in your own business, chances are you can achieve the same success. XXBR2


How To Write A Marketing Plan

There’s no doubt about it — keeping up with your marketing tasks can be overwhelming, whether you choose to market via networking, print advertising, or through a strategic set of online techniques. As I have a virtual company and can work with clients from around the globe, I don’t like to limit my marketing to local efforts. Having a viable presence online is more important to me and seems to work best for my company. Therefore, I primarily concentrate on things I can do to bring visitors to my website and demonstrate my expertise to them while they are on the site. XXBR2 Recently inspired by a blog post that I had read, I decided to create a regular daily, weekly, month, and quarterly marketing to-do list. First, I brainstormed a list of ideas of marketing tasks that I perform regularly, and others that have remained on my to-do list for a while, as I’ve never gotten around to them. Then I categorized them into either a quarterly, monthly, weekly, or daily task. On the third examination of these tasks, I went through and culled all but those to which I thought I could realistically commit on a regular basis. XXBR2 Below are the tasks that comprise my online marketing action plan. Add them to your own online marketing to-do list as appropriate, or substitute other tasks that are a better fit for your business. XXBR2 Quarterly Tasks XXBR2 1. Send out post card campaign to targeted national media list promoting myself as an expert. Prior to mailing, have VA call contacts to update list. XXBR2 2. Request testimonials from new coaching clients, membership site members, product purchasers, and speaking gig hosts and update appropriate pages on my sites. XXBR2 Monthly Tasks XXBR2 1. Update my blog with new reading lists, recommended resources, products, etc.

2. Update the media page on my site with links to new press coverage I’ve received, press releases I’ve submitted, and story ideas I can offer to the media. XXBR2 3. Write promotional copy for free list building teleclass and have VA submit teleclass to major event promotion sites XXBR2 4. Create handout for free teleclass and conduct teleclass. XXBR2 5. Send out at least three feelers for potential online collaborations/strategic alliances or joint ventures with other sites, speakers, etc. XXBR2 6. Create one new info product and upload it to my sites for sale. XXBR2 7. Check click-through and conversions with ezine and banner ads and determine whether to renew for another month. XXBR2 8. Research and find one new online advertising resource to try. XXBR2 9. Write a press release based on one of my articles and submit through PRWeb.com. XXBR2 Weekly Tasks XXBR2 1. Check on my Google, MSN, and ClickRiver PPC ad campaigns to make certain they are still current and relevant and update any bids for any keywords on my list where I have been outbid. XXBR2 2. Write an article for my email newsletter. XXBR2 3. Find a good resource to recommend in my newsletter and write a personal article for email newsletter. XXBR2 4. Send out the email newsletter to list. XXBR2 5. Publish the article on my website. XXBR2 6. Archive the ezine to my site. XXBR2 7. Have VA publish the ezine content on my business blog and on my social networking blogs at MySpace, Facebook, Twitter, and Ning. XXBR2 8. Have VA submit the main newsletter article to articles banks and distribution lists. XXBR2 9. Create a podcast from my article and distribute to podcast sites. XXBR2 10. Answer a reader-submitted question and post response in blog. XXBR2 11. Create one additional blog post on Monday and set it up to publish on Tuesday. XXBR2 12. Review my Google Alerts and find a new blog with a respectable Google Page Rank and comment on a post. XXBR2 13. Do a Google search for keywords that best describe my business and view where my site shows up in organic search. As needed, conduct SEO tweaks on my sites for betting rankings XXBR2 Daily Tasks XXBR2 1. Read the blogs to which I subscribe and post comments as appropriate. XXBR2 2. Review the emails from the discussion lists/forums to which I belong and post comments/questions as appropriate. XXBR2 3. Log into my social networking profiles at Facebook, Linked In, SelfGrowth.com, Twitter, and Ning and approve friend requests. XXBR2 4. Spend about 15 minutes each at Facebook and SelfGrowth making friend requests, commenting on pictures or videos, or responding to emails. XXBR2 5. Send 1-2 updates to Twitter and Facebook profiles about what I’m doing at the moment. XXBR2 When you have your Internet marketing action plan outlined with quarterly, monthly, weekly, and daily tasks, your prospecting well never runs dry. Several online business owners are so wrapped up in working on their business that they don’t make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. If you create and follow an Internet marketing action plan, you’ll never be hungry for clients again! XXBR2 Copyright (c) 2008 OnlineBizU.com XXBR2