1. Think about your readers
bankers, marketing experts, staff and shareholders are trying on different information. Who is it for and what are your questions about your business? Focusing on these will help to keep it short and relevant.
2. Why are you writing? Is this
supporting an application for a loan, or for internal communication? How it gets through its content you should depend on why you need someone to read it.
3. Select the content
Seek guidance on this separately. For example, in the Journal of the Real Business.
4. Structure of content
Summary – one page covering enough for the reader in 1 to understand why this business is great and you need them. The introduction then provides some context and background to get into the subject. Divide the main information in a maximum of seven sections covering the team, the product and so on. The order depends on you – if describing the market before the product or service makes it flow more easily, do it that way. His conclusion takes the whole thing and reminds you why you are reading this. How much money you need to borrow? 5. Select a template
decide how it will format the document – vertical or horizontal? If you decide landscape, using at least two columns instead of typing the entire page. What sources will be used and which have good heading styles (three should suffice) established in your word processor? Use graphics to illustrate points (graphics market information or product shots, for example) and to give the interest of the document, but never put in clip irrelevant. Write
6. This is just a small part of the job. Do it as fast as possible to allow time for the last three points. Do not think about a sentence – if not right, put him a symbol to remind you to come back to it and move on.
7. Give it a rest
Night is best, but must spend at least a couple of hours thinking about something completely different.
print it and read it through from beginning to end as if he had never seen before. Take notes on omission, repetition, unclear, illogical links and where a false tone is achieved. Add a table of contents.
9. Check carefully go through every word to make sure that you have not written "from" where did you mean "way" which has consistently used uppercase and that no spelling errors. Search symbols indicating unfinished sentences. Start with the last page and work steadily towards the beginning. Be hard on yourself about unnecessary words. Say '"no" hard and fast rules fixed rules'; you can usually leave out "very" and "really".
10. Get a second opinion
Choose someone who will give serious attention, but not too close to you or your business is critical.