What's in a marketing plan

If you need to win in any field of activity, better than its competitors plan is needed.

In business, the lack of a good marketing plan is a key reason why most businesses fail in their first year. Most entrepreneurs

Create a product or service, then leave the world effectively saying to everyone 'buy mine, buy mine' and hope to succeed.

However, in reality does not have to be.

The problem is that most people make the idea of having a marketing plan so complicated that never happens.

The truth is a marketing plan has to be easy to develop and implement. Otherwise it will start either never in it or not do anything with it.

Has to meet some basic standards. For example, it should be written with the resources, measurable and synchronized.

But there has to be a large document and need not take long to create.

If you are disciplined, you could really create an effective marketing plan in seven minutes or less.

Seven minutes is better than no time at all.

And it's better than spending seven months planning without taking any action.

If you spend one minute thinking about each of the following seven items, and have the foundation for a strong plan.

1. Without a clear sense of direction in your business, you will be out of focus and know very well what to do. So you need to '' clear for what you need from your marketing objectives.

2. The first and most obvious secret of successful marketing is to have a product or service that people need to buy you need to be clear about your 'proposition'.

3. The most successful companies usually try not to be something for everyone. Instead, they recognize the value of focusing on a specific part of the market – so it should be clear in your "niche".

4.You need to differentiate themselves from the competition in a way that is attractive to the market. This is the "positioning".

5.You need to have a coherent "message" that appeals to people and communicating effectively.

6. When you know your message, you have to choose the tactics and tools '' appropriate to get across.

7.Finally need to pull these tactics together in a "calendar" -easy to follow.

With the right approach, this is really possible in just 7 minutes. But the truth is that you get the best results by investing a little more time. Try to 7 minutes each seven subjects. The secret is to follow the process quickly and then keep coming back to it regularly to improve their responses.

Of course, having a plan is only the beginning.

The most important thing is just to take action.

If you do any of the points we've covered here, you will be amazed at how quickly you see results.