Small Business Plan Sample

How to Write a Winning Business Plan is a must if you are thinking of starting a new business. XXBR2 A business plan shows you your business journey from your starting point and how you are going to reach your 3 year objectives. XXBR2 By planning ahead you’ll be able to show yourself and your lender exactly how you are going to make your profits, what products or services you are selling and the profile of the customers who are going to purchase these products. XXBR2 Your business plan has two main sections – your tactical plans in the first 12 months and your finances. XXBR2 Even in TV investor shows such as “Dragons Den” they always ask for sales and profit projections by year for the first 3 years — then they’ll ask you how much each product or service costs to make or develop and the selling price; providing your profit per item sold. XXBR2 If you can develop these and know how many you need to sell then you are almost there in terms of your plan. XXBR2 Then it’s down to marketing and attracting the right customers in volume for them to know about your business and to actually purchase your products. XXBR2 That’s business in a nutshell but most people skip past these sections and believe that customers will purchase their products just by them offering them for sale. XXBR2 Your business plan format should follow the following contents that all business plan : XXBR2 – Executive summary XXBR1 – External Analysis XXBR1 – Internal Analysis XXBR1 – SWOT Analysis XXBR1 – Your products and services XXBR1 – Target customer demographics XXBR1 – Strategies, Objectives, Plans XXBR1 – Marketing plans XXBR1 – Management Team and staff XXBR1 – Finance forecasts XXBR2 Those are fairly straight forward categories to work on. External analysis is important because mainly these are areas you have no influence on at all. Economic trends and trends in your own industry are at the macro level and it’s unlikely you’ll be able to influence those. XXBR2 For internal analysis – this is your business where it’s only you that can influence how your company behaves. XXBR2 Once you have this analysis you’ll be able to undertake your SWOT (strengths, weaknesses, opportunities and threats) – the first two are from your internal analysis and the last two from your external analysis. XXBR2 The SWOT is important because it shows where you have highlighted potential gaps in the market place that you’ll going to exploit, those products that people need but are perhaps not in the market and how you are going to satisfy those needs. XXBR2 Then it’s up to you. You know how you are better than your competitors and how they behave. You can then develop your own plans on how your business is going to capitalise on the opportunities you have seen. XXBR2 Put all of this into one document and you have created your own business plan. XXBR2